Personal Data Privacy Policy

"Man Fung Department Store Online Shop" (hereinafter referred to as "this Website", "we", "our", or "us") highly values your personal privacy and will handle and safeguard your personal data in strict accordance with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region. This Privacy Policy aims to explain how we collect, use, disclose, retain, and protect your personal data, as well as the rights you enjoy regarding your privacy.

1. Scope of Application

This Privacy Policy applies to all personal data provided by you or obtained by us during your use of this Website and its related services, including but not limited to:

Technical data automatically collected when browsing this Website (such as IP address, browser type, etc.).
Information provided when registering an account, placing an order, subscribing to electronic newsletters, or contacting customer service.
Authorized information obtained when logging in, binding, or interacting through social media or third-party platforms (where applicable).

2. Types of Personal Data We Collect

We may collect and process personal data including, but not limited to:

Basic Identification Data: Name, title, gender, year of birth (if provided).
Contact Information: Email address, contact phone number, correspondence address, delivery/shipping address.
Account Data: Username, login credentials (encrypted), membership ID.
Transaction Data: Order history, purchased item details, transaction date and amount, payment method type.
Technical & Usage Data: IP address, browser type and version, device details, browsing history, time spent on site, traffic sources, etc.
Marketing Preferences: Choices and response history regarding email subscriptions and promotional messages.
Customer Service Data: Records of inquiries, complaints, and communications between you and us.

Generally, you can freely choose whether or not to provide the aforementioned personal data. However, please note that if you refuse to provide necessary core information, it may result in our inability to provide you with some or all of our services (such as processing order transactions, arranging logistics deliveries, or responding to customer service inquiries).

3. Purposes of Collection and Use of Personal Data

We collect your personal data primarily for the following specified purposes:

Processing and managing your shopping orders, including order confirmations, logistics and delivery of home goods, and after-sales return or exchange services.
Establishing and managing your online store membership account, including identity verification and login security protection.
Maintaining communication with you, including responding to inquiries, handling complaints, or providing customer support.
Sending system notifications directly related to your orders (such as dispatch notices, delivery schedule arrangements, and order updates).
With your explicit consent (or indication of no objection), sending the latest promotions on household products, marketing campaigns, exclusive member updates, and digital newsletters.
Analyzing website usage and customer preferences to improve our interface design, system functionality, and overall service quality.
Preventing, detecting, and investigating fraud, unauthorized transactions, or other non-compliant and illegal activities.
Complying with applicable laws, regulations, court orders, or requests from government regulatory authorities.

4. Use and Sharing of Personal Data

We firmly pledge never to sell your personal data. Unless we obtain your prior consent or as permitted by law, we will only disclose or share your personal data with third parties under the following limited circumstances:

Logistics & Delivery Service Providers: Such as courier companies and warehousing providers, used to handle the packaging and dispatch of your daily merchandise.
Payment Service Providers: Such as credit card companies and electronic payment platforms, used to process secure payments and prevent transaction fraud.
IT & System Support Service Providers: Such as website hosting vendors, data analysis partners, and network security service providers.
Professional Advisors: Seeking professional advice from lawyers, accountants, or compliance consultants when deemed necessary.
Legal or Regulatory Authorities: To comply with statutory obligations, court orders, or lawful investigation requests from government departments.
Business Transfers: If this online shop undergoes a merger, acquisition, restructuring, or asset sale, your personal data may be transferred as part of the business assets, provided that the transferee must equally adhere to the terms of this Privacy Policy.

When providing data to third-party service providers, we require them to undertake confidentiality responsibilities for your personal data under reasonable terms and solely use it for our specified purposes.

5. Direct Marketing

With your explicit consent (or indication of no objection), we may use your name, contact phone number, email address, and delivery address to send you promotional information, exclusive offers, festive activities, or marketing updates regarding this Website's household products.

You may withdraw your consent to receive direct marketing messages at any time and free of charge through the following methods:

Clicking the "Unsubscribe" link within our promotional emails or SMS text messages.
Directly contacting our customer service team to request your removal from our direct marketing list.

Upon receiving your unsubscription request, we will update our system settings within a reasonable timeframe. However, due to system processing intervals, you may still receive a small number of pre-scheduled promotional messages during the transition period. Thank you for your understanding.

6. Cookies and Similar Technologies

To enhance your browsing experience and improve website performance, we use cookies and other similar tracking technologies on this Website to record your preferences and analyze web traffic. Cookies are primarily used for:

Recording your login status and shopping cart contents, allowing you to browse seamlessly across different pages.
Compiling data on visitor counts, browsing patterns, and popular products to optimize our user interface and content layout.
Providing more relevant product recommendations or customized advertisements based on your browsing interests.

You can choose to refuse or delete cookies through your browser settings; however, please note that disabling cookies may affect the proper functioning of certain core features of this Website (such as member login or the checkout process).

7. Retention and Security Measures of Personal Data

We will retain your personal data only for the period necessary to fulfill the purposes of collection and in compliance with relevant legal requirements. When the data is no longer required for the aforementioned purposes, we will safely delete it completely or perform anonymization processing in a reasonable manner.

To safeguard your data security, we adopt appropriate technical and managerial measures, including:

Using encryption technology to protect data security during transmission over the internet (such as SSL encryption technology).
Strictly restricting access to relevant data to authorized employees or service providers on a "need-to-know" basis.
Regularly reviewing and optimizing internal processing procedures and security safeguards.

However, no internet transmission or electronic storage system can be guaranteed to be 100% secure. We cannot promise that data will be entirely free from unauthorized access under all circumstances, but we will make our utmost efforts to mitigate relevant risks.

8. Rights to Access and Correct Personal Data

According to the Personal Data (Privacy) Ordinance of Hong Kong, you enjoy the following rights as a data subject:

Inquiring whether we hold your personal data and requesting a copy of such data.
Requesting us to correct any inaccurate or incomplete personal data.

If you wish to exercise the aforementioned rights, please contact our Privacy Officer via the contact methods listed at the end of this policy. As permitted by law, we may charge a reasonable administrative fee for processing related data access requests.

9. Minors' Privacy

This Website is not primarily intended for children. If you are under 18 years old, please use this Website under the consent and supervision of a parent or guardian, and obtain their explicit consent before providing any personal data to us.

10. Third-Party Website Links

This Website may contain links to other third-party websites or services. These third-party websites maintain their independent privacy statements and are not bound by this Privacy Policy. We do not assume any legal responsibility or liability for the content or privacy practices of such external websites. We highly recommend that you read their specific privacy policies before using those external links.

11. Updates to the Privacy Policy

We may amend or update this Privacy Policy from time to time to reflect changes in relevant legislation, technological developments, or our business operations. The updated version will be posted on this Website and will take effect immediately based on the "Last Updated Date". We recommend that you regularly review this page. Your continued use of this Website after updates to this policy constitutes your acceptance of the revised terms.

12. Contact Us

If you have any questions, comments, or inquiries regarding this Privacy Policy, its terms, or how we handle personal data, please contact our Privacy Officer:

📧 Email: manfung.store@gmail.com
💬 WhatsApp Online Inquiry: +852 5998 2138
⏰ Customer Service Hours: Monday to Sunday, 9:00 AM to 6:00 PM

Last Updated: May 27, 2026